Videos are power story tellers. Nothing beats a video. Adding a Video to a WordPress Page or Post is really easy to do. The problem I see is when when one links to a YouTube video and that takes them off their web site. You want to embed a YouTube video (or any video) in your WordPress Page or Post.
We looked at a recent post by Sticks owner of a rock climbing supply web site ColoradoCrackGear.com. Thanks to Sticks and Colorado Crack Gear we used their post as an example of what not to do. Here is a review and how to on making a video placing it on YouTube and then embedding it on your site. And the proper way to link to a product page on your eCommerce store if you happen to be doing a product review.