Social Media Integration Helps with Boosting Traffic & Engagement
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Establishing a strong and engaging online presence is hugely important to any business these days as it represents a considerable source for lead generation and client engagement.
Most businesses will look to have an engaging content-packed website AND a strong presence on social media, often across multiple platforms.
The tricky part has also been how to combine these both so that your customers can benefit from a more complete experience when they find you on either your website or via social media. Plugin options of the past have either been restrictive to only functioning with a very limited number of platforms, or they have been eye-wateringly expensive.
However, thanks to WP Social Ninja, things are changing!
Social Media Feed
For businesses that invest heavily in their social media presence, incorporating a feed into their website can offer a much broader experience for prospective customers and help to populate websites that have less content.
Social feed integration also allows for cross-channel marketing opportunities. Plus, your website audience can then easily become followers on your social accounts. Either way, it encourages the flow of traffic to both your website and social media accounts which will help to improve your organic search ranking and social media engagement.
You can currently choose from three feed types: timeline, photos, and videos. This allows you to customize your audience experience based on what content format best suits and portrays your business.
The customizable options will also allow you to have the feed resemble the original content, or you can strip it right back removing all additional content.
There are four options for displaying your feed, either as a carousel, grid, timeline, and masonry (a grid resembling bricks), plus extra parameters to tweak the layout and suit any website design.
Now in the latest update, WP Social Ninja has expanded its social platforms to include Facebook in addition to Twitter, YouTube, and Instagram.
Social Media Reviews
Reviews are becoming more and more important when it comes to making a purchase decision. Clients want to be sure that they are making the best possible investment and for this reason, they will almost always refer to reviews before even deciding to contact a company and enquire about their services.
For this reason, being able to clearly include reviews on your website can immediately put a potential client’s mind at ease. The added benefit of providing it as a direct feed from widely recognized platforms is that they will be constantly updated, and they can be verified. This feeds very nicely into the trust factor!
What WP Social Ninja does is tie in the most popular review platforms giving you the best opportunities to shine in front of your target audience. The platforms are:
- Google MyBusiness
- Fluent Forms
They are also particularly beneficial if your services operate across multiple platforms.
For example, if you are renting property short-term, you can integrate your reviews on both Airbnb and Booking.com.
Plus, the variety of platforms included in the plugin makes it more appealing to a much broader audience than most of the competition.
Integrating social reviews across different platforms is made incredibly easy in the plugin dashboard. By selecting what platform you like, specific instructions for each will appear on the screen. While you may require an API for some platforms, there are also helpful tips on how to do so included in the popup window, but most are as simple as entering in the page URL.
You can also select for the reviews to auto-refresh at customizable intervals, and select only reviews with a certain number of minimum stars.
Social Media Chat
Chat widgets are an incredibly valuable tool for any business. They can instill trust in your customers who can see clearly that there is always someone—or at least a bot—to contact in the case of an inquiry or query.
However, there are not many things more annoying than having to hang around on a browser window waiting for a chat to be answered by a human or even just waiting for a response when you are busy doing other things.
This is why social chat is such a gamechanger for customer engagement.
WP Social Ninja allows you to select one of many third-party integrations for chat, meaning that you can offer your audience a way to contact you that is best suited for them.
For example, you can include options for your customers to select from Facebook Messenger, Whatsapp, or Telegram when they want to begin a chat conversation. This way they can easily take the conversation with them, and not be shackled to a computer or browser window.
There are even more options when you dig into creating a chat widget yourself from the plugin dashboard, such as Skype, Slack, LinkedIn, and by email. You are guaranteed to find sufficient options for your entire audience.
And of course, within all of these options for creating chat windows, there are various options for design customization to keep things looking on brand.
If you’re less concerned with including chat and social media feed functionality to your website and are only looking to include reviews, you are probably wondering why this plugin is so useful.
Of course, if you wanted you could manually update reviews on your website as you have probably been doing already.
The real selling point of using a plugin is that it automates this entire process.
Simply put, it makes things easier and far more efficient. Plus, above all else, it stops you from forgetting to update this part of your website.
Reviews are hugely important for any business, but making sure that they are up to date will show your customers that you are still in operation and are still offering fantastic service.
The WP Social Ninja plugin is available with both to our current EZWP Complete clients and will also be available to our upcoming EZWP Membership. For more information click here to see WP Social Ninja’s direct pricing.