Before we begin, what are Web Analytics? At its simplest level, it is data that tells you how people use your Web site, and what areas work best. You will be able to gather information on where your traffic is coming from, how many people visit daily, and what they do after they get to your Website.
If you want advanced functionality, the Google Analytics tool is the best by far. However, as you first begin to use analytics, the following tools can function nicely for your needs. In many cases, you won’t need anything more complicated that these tools offer.
What Do We Get From Web Analytics?
At its most basic level, we are trying to answer the following questions:
- How many visitors come to the site?
- What do they do when they get here?
- What pages are they viewing?
- How long do they stay on your Website?
- Where did they link to your site from?
This is a good tool that is available with all of our hosting accounts, in either your SiteWorx control panel (InterWorx web hosting packages) or your cPanel control panel (cPanel web hosting packages). This tool will allow you to see where the traffic on your site is coming from. It allows you to see how you are seen on the Internet. You will see high-level information about your Website. This gives you real-time information with colorful, easy-to-read graphs.
TraceWatch give you tools that are usually only available in enterprise class programs. You will see real-time statistics and traffic analysis. This program provides an extensive array of reports, path analysis, graphs, charts, and detailed information about your visitors. It will even provide multi-site and multi-language information.
Woopra is a Java-based Website analytics tool. A feature that sets this tool apart from others is a “ticker tape” displaying your Website statistics running along the bottom of the page. You will be able to see when visitors get to your site, as well as view how they travel through your site.
There is also an integrated chat function that will allow you to talk with your customers in real time. In addition to all the useful information in a graphical format, this tool also goes a step further by giving you a dashboard which displays the information at a glance.
Of all the free tools out there, Google Analytics is by far the most robust and powerful (Google Analytics was previously known as Urchin before Google purchased Urchin in March 2005 for $30,000,000). It includes all of the resources that the other tools, as well as many other capabilities. However, some people do not feel comfortable with a third party having data on their Websites, and feel better managing the data themselves.
Whichever tool that you use is not important. What is important is that you do use a tool (or a combination of these great tools) to manipulate and manage the data. This will help you to create robust Websites that users will come back to again and again. This will also tell you when an area is not working so you can remove or modify that section of your site. For those of you with e-commerce Websites, it can also help you to better manage your catalogs and make the descriptions more appealing.
Here at KARTHOST, we are not successful unless you are, and we will always strive to bring you the tools and resources to make your endeavor more profitable.
Wishing you all the best in your business endeavors.