Building Your Email List is Easier Now
You know those billboard ads that you see littering the highway, the ones you pass by every day on your way to work. How often do you actually look and engage with them and how often do they completely blend into the background and you don’t give them a second thought?
Well, popups can be EXACTLY the same! But the problem is that they can be a great lead magnet to attract customers to specific services and drive engagement with your website.
So what is the solution?
Convert Pro is a lightweight but hugely powerful plugin that we are proud to already provide to all our customers using the EZWP Complete (soon to be EZWP Membership) plan.
So how is this plugin different? And what will it offer you?
Convert Pro takes popups and opt-in lead magnets to a whole new level allowing you to completely customize their appearance using a super intuitive interface. What this means is that you can create completely custom popups that will actually grab people’s attention when they are navigating your website.
Let’s dig a little deeper into the host of functions in this lightweight plugin.
Design to your heart’s content
The fully customizable designs are really what this plugin is all about. It was originally launched back in 2017 when nobody else was considering how important varied designs are to encouraging engagement with visitors.
The design interface is incredibly intuitive and affords you complete control over where elements are placed. It is about as close to working on a blank canvas as you can get!
If that does make you feel a little nervous, we completely understand. A lot of people can be put off if they need to start from scratch. Fortunately, ConvertPro also includes an extensive list of templates that provide a launchpad for inspiration. From there you can design to your heart’s content.
Well-thought-out details like the addition of alignment lines when moving elements around the design canvas are a real timesaver and they take the stress out of thinking about whether everything is lined up correctly or not.
Add some variety
Convert Pro provides you with a total of eight different types of popup. Our personal favorites, and the ones we use most often, are the modal popup, the info bar, and the convert mat.
Your classic, old faithful style popup. This will appear on top of your web content with an opaque white background that highlights your beautiful design within. You can tweak all of the content in here—as you can with all of them—to create a custom form or just include a simple Call To Action (CTA).
This is less of a popup and more of a constant on your page, which is why we love it. Ideally suited to limited-time offers or specials, it will display a bar with your custom messaging and CTA, either at the top or bottom of the page and it will remain there as you scroll.
You can think of the convert mat as more of a landing page because it completely fills your browser window containing a background image and your value proposition in the center. If your visitor doesn’t want to see it anymore, they can easily scroll down from it and continue browsing.
The variety of options afforded by the plugin means that you can create content across multiple pages that will always appear engaging in a totally different way and increase engagement.
Custom popup triggers
This is one of the best features of the plugin, the ability to completely customize how popups are triggered on your site based on your visitor’s behavior.
They allow you to display your content at the key moment when a visitor may be spending more time reading your page—a clear indication of interest— or if they are about to leave it—one last try at grabbing their attention.
The real advantage of creating custom popup triggers is that they feel less forced. What you are saying is that you want to give the customer some time to browse your information and content before pouncing with an offer or CTA.
Think of it like going into a store. It can be very off-putting when you step foot into a store and the shop clerk immediately jumps on you trying to “help out”. It’s so much nicer when they say hi and then give you a few minutes to look around before asking if you need help with anything in particular.
These are the kind of experiences you can create for your own website using ConvertPro
Convert Pro’s bonus features
In addition to these standout features, there are a few other additional benefits that we could see for our EZWP Members.
ConvertPro offers around 38+ third-party integrations so you should have no problem incorporating the plugin with your preferred platforms.
You can quickly switch between multiple screen sizes to be sure that your popups look just as appealing if they are viewed on a desktop or on a mobile device.
The plugin won’t affect the speed and performance of your site because it passes off your analytics data to Google Analytics rather than storing it on your WordPress dashboard keeping it very light.
And finally, one of the questions you may be having is why you would need a new plugin to design popups when you could just as easily make them in Photoshop or Canva. Well, if you were to use one of those platforms, your result would be a static image. By using ConvertPro, your popup is fully readable (text on images is not) by Google so it can feed into your Search Engine Optimization (SEO). But the good news is you can add the static image you make in your favorite graphics program to the Convert Pro creator.
Easily build your mailing list
ConvertPro works with the most popular third-party integrations such as MailChimp, Mailster, ActiveCampaign, HubSpot, AWeber, SendinBlue, Constant Contact, Mailgun, Mailjet, FluentCRM so you can grow your mailing list and ensure that every contact is being fed into your Customer Relationship Management (CRM) system.
These are just a few of the integrations available and you can find a full list on the ConvertPro website.
We are confident that your email marketing system should be compatible, but if not, please feel free to contact us and we will find you a solution.
Can we tell you a secret advantage of how to use ConvertPro and your Email Marketing Service? Offer a Free eBook with a title of “The Top 3 Things that make _____ Easy”. Set up the Email Marketing service to Auto respond and send the eBook when a visitor submits their name and email address in your new ConvertPro popup. It’s a Win Win for you and for your visitor.
Always with you in mind
We are really excited to be expanding our service offerings, and especially to continue with our mission to provide our customers with the best products and services available to improve their online experience.
If you are currently on an EZWP Complete package, or you have signed up for our soon-to-be-released EZWP Membership, ConvertPro is available to you upon request!
In the case that your site doesn’t already have ConvertPro installed, simply request it by opening a WordPress Help Desk Support ticket and we will get it added right away.
If you don’t currently have a KartHost EZWP Complete package but are totally sold on the benefits of this powerful plugin, you can add it to your site using this link. Yes, it is a referral link so we will make a small amount from your purchase, but we only promote plugins and services we are proud to use ourselves.
Referral links are on this page