Schema Database Flowchart

We know what you’re thinking. A quick guide to what-a? Schema (pronounced shee-mah) might sound foreign and complicated, but we’re here to help you easily master it. Learn to properly use schema and your website listing on search engine results pages will be detailed, distinct and get more clicks. Schema is structured data that translates web…

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Time to Upgrade

Does your website make you proud? Is it the best possible reflection of your business or venture?  Let’s face it, in today’s digital, tech-addicted world, most people’s first impression of you will be based upon what they see online. Their first stop is going to be your website. So how does your site stack up?…

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SEO Friendly

In our previous blog, SEO: The Basics we covered what SEO (Search Engine Optimization) is, why it is important and the first basic steps that go into the back-end planning stages of setting up your website so it can be easily found by users. Now, for part 2 of our blog series, let’s delve a…

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Search engine optimization. Let’s face it, even the name is a mouthful. SEO – for short – can be confusing, but that does not mean it should be ignored. In fact… 93% of online experiences start with a search engine (Forrester study 2006) 76% of desktop searches and over 94% of mobile searches start with…

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Web Layout Mock Up

Update: Effective as of January, 10, 2017, Google is punishing mobile sites with “intrusive interstitials” aka pop-up ads. The consequences come in the form of lowered SEO ranking in search results. To find out what qualifies as an interstitial that makes content less accessible (and will therefore be punished) check out Google’s official blog. “Responsive web…

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Does your business show up on Google Maps? With more than 1 billion user downloads, it should. So how do you get your business on the map? The answer is simple. And the best part? It’s free. Your listing starts with Google My Business Once you create your free business listing on Google My Business…

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Get Socially Savvy

2.3 billion – the amount of active social media users worldwide 1 million – the daily number of new active mobile social users (or 12 per second) 4.5 billion – the daily number of likes on Facebook 500 million – the daily number of Tweets 95 million – the number of photos/videos uploaded to Instagram…

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Make no doubt about it, 2017 is the year for increased security on the web. Enter: SSL – Secure Socekt Layer – the standard security technology for establishing an encrypted link between a web server and a browser, meaning all data passed between the two remain private. HTTPS is the secure version of HTTP. Confused yet?…

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Are online reviews important to your business and brand? The simplest answer is an obvious yes. But just how important are they? “A positive reputation is one of the most powerful marketing assets a business has to convince new customers to contact them. The social proof contained within reviews and star ratings helps consumers short…

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Alternative text, or ‘alt text’ is “text” associated with an image that serves the same purpose and conveys the same essential information as the image.” – Wikipedia. So, what does this mean to you and I and how can you make it work for your website or blog? According to this study, consumers are 60% more likely…

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